According to Los Angeles Times, Apple is launching its iBook store to sell e-books for its new iPad device, which will take advantage of DRM FairPlay, in order to protect e-titles.

According to Los Angeles Times, Apple is launching its iBook store to sell e-books for its new iPad device, which will take advantage of DRM FairPlay, in order to protect e-titles.

This FairPlay software, developed by Apple, is well known to Veteran iTunes customers as a digital rights management software that once limited how many times digital songs can be copied onto different computers. This all sparked off hot debates related to the necessity of that measure as well as its efficiency, as FairPlay was many times cracked. A year ago Apple partially removed DRM-protection, however a part of music content remains under protection.

Analysts inform that there is no unanimity among publishers in the issues on DRM technologies. Some are trying to make use of it in order to struggle intellectual piracy, predicting that all the purchased e-titles may very soon become public domain due to different file exchange services.