Internet resources: Yandex launches an analytic tool Yandex.Metrika

"Yandex" launches a free analytic tool "Yandex.Metrika" for all developers of mobile applications, the company said.

Since 2009, "Yandeks.Metrika" has been working only with websites. Using the tool, web developers will see the main indicators of the effectiveness of the website, users’ behavior; analyze the effectiveness of advertising campaigns.

"Yandeks.Metrika" for mobile applications will be available at appmetrica.yandex.ru,the interface will be in Russian and English. A developer must register on the site to get the api_key and integrate SDK «Yandeks.Metriki" in the application. The service will enable to examine performance indicators of applications for the following platforms: iOS, Android and Windows Phone. The first reports on the application will be generated a minute after the completion of registration.

"Reports can include any combination of the following parameters: geographical position of the user, the application version, the type and version of the OS, device type, model and manufacturer, screen resolution, interface language, the mobile operator, connection type, user actions and sessions," the company representatives explain. Application statistics is updated every minute.

The developers promise that the next version of the mobile "Yandex.Metrika" will include marketing tools - application owners will be able to track traffic sources, conversions and other indicators.