The promotion of information in social networks highlighted in the Presidential Library

The Presidential Library via video-conferencing mode participated in a large-scale inter-regional foresight session “Media Consumption in the Age of Social Networks”. The event has been organized by the Karachay-Cherkess Republican Autonomous Institution "Center for Development of Communications", which includes the Arkhyz 24 TV Channel, based on Information and Educational Center of the Presidential Library.

The interregional foresight session “Media Consumption in the Age of Social Networks” united library and media workers from all over the country: St. Petersburg, Moscow, Chelyabinsk, Penza, Pskov, Tyumen, Tambov, Ryazan, Yekaterinburg, Tver, and the Chechen Republic, the Republic of Buryatia and the Republic Bashkortostan. The session was chaired by Alexander Malkevich, Chairman of the Public Chamber Commission for the Development of the Information Community, Mass Media and Mass Communications, Azamat Tlisov, a member of the Public Chamber, and Stanislav Belyakov, Chairman of the Media Association of the North Caucasus.

The main issue that was raised during the event was the specifics of promoting content in social media. The participants of the foresight session discussed new methods of attracting the audience, exchanged work experience and shared creative ideas.

As part of the foresight session, the Presidential Library's projects were presented in social networks: videos about electronic collections, live video lectures’ broadcasts on the VKontakte social network platform, “Foreign View” multimedia contest, “Victory is one for anyone” project and #Президентскаябиблиотека_школе. In addition, “Look/Read/Listen” project of the Presidential Library was among the top ten best projects in the world based on the International Library Marketing Competition held by the International Federation of Library Associations and Institutions (IFLA) in 2017.

The Presidential Library launched a new project “Congratulate the Presidential Library!” as part of the library’s anniversary. To participate in the campaign, you need to record a congratulatory video of up to four minutes and place it on any social network with the tags #prlib_10лет, #Президентскаябиблиотека_10лет, #Президентскаябиблиотека_местопритяжения or post the recorded video to a file sharing service and send a link to mc@prlib.ru before May 20, 2019.

The foresight session “Media Consumption in the Age of Social Networks” has become another joint project of the Presidential Library and the Arkhyz 24 TV Channel, with which the institution has very close cooperation. Since 2016, the first information and educational center of the Presidential Library in the North Caucasus Federal District operates on the basis of the TV Channel. This contributes to the strengthening of a common information and cultural space, the implementation of joint projects, including the exchange of photo and video resources, the Kavkaz.doc photo contest, as well as the unification of journalists, bloggers and pubic members at one place.