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Brezhneva, Valentina Vladimirovna
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Integrated marketing communications in the promotion of libraries, or why we do so much, but know very little about us: presentation at the conference-seminar "Marketing as an Integration Tool in the Work of the Modern Library" Dean of the Library and Information Faculty of the St. Petersburg State University of Culture and Arts, Doctor of Pedagogical Sciences, Professor Valentina Brezhneva Vladimirovna, March 21, 2014: [video lecture] / The Boris Yeltsin Presidential Library, [Marketing Department; director: N. Ya. Raitsev; operators: V. Yarosh, M. Evseeva; installation: E. Bychkov]. - Electron. Dan. (1 video file: 290.12 MB). - St. Petersburg: Presidential Library, 2014. -
Systems. Requirements: 1 GHz or higher; RAM 512 MB or higher; Windows; Windows Media Player; video adapter; sound. card.
Access mode: the Internet portal of the Boris Yeltsin Presidential Library.
The title from the screen.
Duration: 14 minutes 15 seconds. Color, sound
Multimedia electronic edition
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I. Raytsev, Nikolay Yakovlevich. II. Yarosh, Vladimir Mikhailovich. III. Evseeva, Marina Igorevna. IV. Bychkov, Yegor Romanovich. V. "Marketing as an Integration Tool in the Modern Library", conference-seminar (St. Petersburg, 2014). VI. The Boris Yeltsin Presidential Library (St. Petersburg). Marketing Department. "Marketing as an integration tool in the work of a modern library," a conference-seminar (St. Petersburg, city, 2014) - Multimedia publications. 2. Presidential Library. Boris N. Yeltsin (St. Petersburg, city) - Events - 2013 - Multimedia publications. 3. Power (collection). 4. The people (the collection). 5. Librarianship - Marketing - Multimedia publications. |
BBK 78.349.3 (2) я611я04
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Source of the electronic copy: PB |
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