Marketing of Libraries in Social Media

Author
Description
Shibaeva, Ekaterina Aleksandrovna    
Marketing of Libraries in Social Media: presentation at the conference-seminar "Marketing as an Integration Tool in the Work of the Modern Library" by the Chief Specialist of Special Projects Management of the Russian State Library Shibaeva Ekaterina Aleksandrovna, March 21, 2014: [video lecture] / The Boris Yeltsin Presidential Library , [Marketing department ; director: N. Ya. Raitsev; operators: V. Yarosh, M. Evseeva; installation: E. Bychkov]. - Electron. Dan. (1 video file: 194.4 MB). - St. Petersburg: Presidential Library, 2014. -
Systems. Requirements: 1 GHz or higher; RAM 512 MB or higher; Windows; Windows Media Player; video adapter; sound. card.
Access mode: the Internet portal of the Boris Yeltsin Presidential Library.
The title from the screen.
Duration: 10 minutes 39 seconds. Color, sound
Multimedia electronic edition .
I. Raytsev, Nikolay Yakovlevich. II. Yarosh, Vladimir Mikhailovich. III. Evseeva, Marina Igorevna. IV. Bychkov, Yegor Romanovich. V. "Marketing as an Integration Tool in the Modern Library", conference-seminar (St. Petersburg, 2014). VI. The Boris Yeltsin Presidential Library (St. Petersburg). Marketing Department. "Marketing as an integration tool in the work of a modern library," a conference-seminar (St. Petersburg, city, 2014) - Multimedia publications. 2. Presidential Library. Boris N. Yeltsin (St. Petersburg, city) - Events - 2013 - Multimedia publications. 3. Power (collection). 4. The people (the collection). 5. Librarianship - Marketing - Multimedia publications. 6. Social media - Multimedia publications. 7. INTERNET, the global information network - Social networks - Users - Training in libraries - Multimedia publications.
ББК 78.371я04
ББК 71.063.14я04
Source of the electronic copy: PB
Publisher Президентская библиотека
Catalogue object