Book publishing and book distribution: Frankfurt Book Fair has opened

The 64th Frankfurt Book Fair (Frankfurter Buchmesse), one of the largest international book fairs, is held from 10 to 14 October 2012 and represents more than 7,000 exhibitors from 100 countries which will participate in the three thousand events. The guest of honor at the fair this year was selected New Zealand, representatives of this country will bring to Frankfurt not only literature, but also a great social program.

The main themes of the 64th Frankfurt Book Fair have become adolescent and children's literature, as well as the market for electronic books.

A special program Frankfurt Academy will offer participants of the book fair to learn how to promote books to a children's audience, which brands produce a positive reaction in today's children and adolescents. Curators of the program point out that children and adolescent literature is by far the fastest growing part of the book market.

Much attention will be paid to the educational literature, as well as the issue of implementing the school curriculum of interactive learning models. In the framework of the fair will run a "class of the future", in which it will be possible to learn about, not just using online tutorials, but 3D-glasses and multidimensional projection.

Another important topic of the Frankfurt Fair is literature about tourism and travel. Questions about how to make more modern guidebooks, whether they use multimedia technology, and if this segment of the market disappears with the development of the Internet, will be discussed at the site of Travel Gallery.

In the framework of the exhibition there will be held for the first time the event Licensing Day, dedicated to the meetings and talks with publishers and literary agents, experts in the field of copyright. A novelty of this year's fair will be the site State of the Arts, which became available to the designers, architects and artists.

The workshop Tools Of Change, which took place October 9, the day before the official opening of the book forum, was devoted to the discussion of all aspects of the market for electronic books, starting with the preparation of the technical features of the e-books to global changes that brings to the publishing business models the need to move to digital format.

Russia at the Frankfurt Book Fair also presents a fairly extensive program. As part of a national the Russian stand, it is planned over twenty events, including business. In particular, October 11 the discussion panel "Russia confidently enters the international market of electronic books", round table "of independent publishers and booksellers. Old partners and new opportunities" and the report of the deputy head of Rospechat Vladimir Grigoriev "The Bookmarket of Russia: Russian Book Publishing in 2011. Book Distribution in Russia. Publication and distribution of electronic media" are planned. On October 12 at the stand of Russia will be held round tables "Trading foreign book in Russia and Russian books - abroad" and "Translation of Russian literature into foreign languages", as well as the workshop for foreign publishers "The support program of translation of Russian literature in 2012-2018"