Internet and society: “Yandex” has launched service of recommendations “City”

Russian search engine Yandex has launched a new project called "City", with which the company hopes to market local recommendations and reviews.

Yandex.City allows you to select the organization in any city of Russia. Users can search for them by popularity, location and other parameters. In Moscow, St. Petersburg and partly in several cities, this functionality is already available, so far only in the web version.

According to the description of the service, Yandex.City now obtains the largest base in Russia. Their transfer service is about 70 partners. Yandex analyzes reviews with the help of technology to extract facts from the text and the web version of the service shows the most informative fragments. For organizations with enough reviews Yandex.City shows the rating. It is calculated based on many factors and is protected against cheating.

The new service uses organization base of Yandex, as well as information provided by partners. To attract new customers, companies can add information to the database Yandex themselves. They will be available not only at Yandeks.City, but also in the search engine, the maps, mobile applications and Yandex.Maps and Navigator.